This Sustainable Crypto Just Signed an Affiliate Deal with Lego and River Island on its New Green Platform

The IMPT presale is going from strength, having now crossed the $10m threshold in their mission of revolutionizing the carbon credits industry.

IMPT onboards Lego and River Island

The team at IMPT has not been dormant throughout this presale process, and has continued to onboard more and more companies to their affiliate programme – there are now over 25,000 companies onboarded to the platform, and this number is increasing at a rate of 20% per week.

In addition to having already onboarded industry giants such as Microsoft and Amazon, IMPT has recently onboarded Lego and River Island.

These companies have been chosen because they are deemed to be companies that are highly ESG-friendly and compliant.

The explosive rise of crypto and ESG investing

The rise in investing into the crypto space has been extremely noticeable, even to the casual observer, over the past few years – Bitcoin has risen from almost nothing to becoming a trillion dollar asset class in just over a decade, and a variety of Turing complete blockchains have also grown to add a variety of utility to this.

What has also been extremely noticeable, although not so much in the conscience of the retail investor, has been the rise in ESG investing.

Rewarding “responsible shopping”

IMPT is a project that hopes to reward investors for their contributions to the world of ESG by making individuals eligible for cash back rewards when they spend through the IMPT platform.

Individuals can purchase at that have high ESG scores and if they do so they are rewarded with cash back rewards, which can then be redeemed for carbon credits as NFTs to showcase one’s green credentials.

Unlike the traditional market for carbon credits, which is heavily bureaucratic and antiquated, using the blockchain to facilitate an explosion in the use of carbon credits means that the entire process can be conducted seamlessly, transparently, and efficiently. Not only this, but IMPT is the first project that will incentivise individuals as well as companies to reduce their carbon footprints.

IMPT presale crosses the $10m threshold

The IMPT presale has been extremely successful thus far, having now crossed the $10m threshold.